September wasn’t just about new Amazon features. It was about the big stage of announcements.
We started with 11 key updates, and now it’s time for the biggest ones from Amazon Accelerate 2025.
Seller Assistant gets smarter
Your AI-powered partner now learns your preferences, monitors Account Health, automates compliance, and alerts you about inventory and growth opportunities. It can even create ad creatives through prompts and analyze customer behavior to suggest new ideas.
Profit Analytics helps you see your real margins
You can now combine costs from fees, ads, returns, and refunds, and soon even add external costs. Analyze results down to SKU-level and use scenario planning to test different strategies before making changes.
Custom Analytics evolves
Drag-and-drop reporting with expanded metrics for account health, promotions, ratings, and reviews. Visual dashboards and ready-made templates make it faster to spot trends.
Connect with a Specialist expands
Live expert support is now available in the EU and is scaling in the US. Sellers rate it 4.5 out of 5 stars for faster resolutions and fewer reopened cases.
Opportunity Explorer powered by AI
Now transforms billions of customer interactions into actionable insights. You can spot unmet demand, find high-potential niches, and use AI recommendations to create products people want.
Regional New Product Introduction
Test new products in one region with FBA before scaling nationwide. You reduce upfront inventory costs and move faster once you identify bestsellers.
Amazon Vine upgrades
You can enroll products in the Amazon Vine Program as soon as they’re shipped to FBA to gather credible reviews earlier. The expanded Vine Voices network means more detailed, expert feedback.
Product Performance Spotlight
Tracks and benchmarks your launches in real time. Acts like a personal coach, alerting you when action is needed to keep your momentum.
Supply Chain by Amazon keeps scaling
Now supports more than 600K sellers, moving 5 billion items yearly across 17 countries. New additions fuel global growth, streamline inventory flow, and improve delivery speed.
Global Warehousing and Distribution
Store bulk inventory near manufacturing sites and release it globally when needed, cutting delivery time by up to seven days.
Multi-Channel Fulfillment expands
Now supports Walmart, Shopify, and SHEIN alongside eBay, Etsy, Temu, and TikTok Shop. Sellers using unified inventory see 19 % fewer stockouts and 12 % better turnover.
AI-driven efficiency, faster fulfillment, smarter insights. This is the new Amazon ecosystem.
