EU FBA Fees Are Changing in 2026. Amazon announced major fee updates for all European stores.
This time, the message is not as simple as “fees are going up”. It is a mix of reductions and increases sellers need to absorb. On average, Amazon says European fulfilment fees will drop by £0.15 / €0.17 per unit.
The story Amazon wants sellers to hear:
All true. But here is the part sellers must pay attention to. Fee structures are shifting, not just dropping. Some categories will see meaningful relief. Others will see new cost layers.
What changes on 15 December 2025
- from 8 percent to 5 percent for items up to £15 / €15
- from 15 percent to 10 percent for items between £15–£20 / €15–€20
What changes on 1 February 2026
And the part that is easy to miss
Some markets will see fee increases. The Netherlands, Sweden, Belgium, Ireland, and Poland will have higher monthly fees. This includes storage, return-to-seller, and liquidation costs.
The average increase there is £0.02 / €0.02 per unit. Small numbers. Big impact at scale.
What this means for sellers
Fee relief is real. But so is the redistribution of costs across countries and categories.
Profitability will depend on how well sellers:
Tiny changes compound. Margins react faster than most sellers do. The sellers who prepare now will win stability later.
