Sellers, November brought a long list of Amazon updates. Here are 10 of the most important:
Brand owners can now build interactive carousels with best sellers, seasonal items, and shoppable media.
These replace Brand Story and appear in the From the brand section. It gives customers more paths to explore your catalog and increases cross-selling potential.
Eligibility is now evaluated separately for each size tier, and trials align with weekly tracking.
Shipping Settings Automation shows specific delivery dates and adds on-time delivery protection when you use protected labels. These updates help you offer more accurate delivery promises.
Amazon is testing a Price History button on mobile PDPs. It gives shoppers a quick view of recent price changes and increases transparency during deal periods.
A unified view of ASIN-level return reasons, performance trends, and Grade and Resell recovery metrics for both FBA and FBM. These insights make it easier to target return drivers and reduce unnecessary inventory losses.
Profit Analytics is a new tool that reveals unit economics across two years of data. You can review: ASIN-level profitability, simulate price changes, analyze 34 fee types, and factor in off-Amazon costs before making decisions.
This clarity helps you spot margin leaks early and adjust pricing or operations with confidence.
The Why this ASIN panel compares seller-fulfilled performance to FBA. It shows: delivery speed advantage, Prime product metrics, and helps you identify ASINs that gain the most from FBA.
This reduces guesswork and guides more profitable fulfillment choices.
Sellers with Account Health Assurance can challenge eligible decisions three times every 180 days. Reviews aim to be completed within 48 hours, speeding up reinstatements.
This adds a faster and more transparent path to resolve difficult cases.
You can enable returnless refunds for items priced $1–$75. The program excludes hazmat, recalled products, gift cards, and high-priced items. Amazon monitors refund requests for abuse.
The video dashboard now shows CTR, return rate, attributed sales, and trend lines. Amazon also introduced Canva templates for mobile-friendly product videos. Bulk upload supports up to 15 files.
Sponsored Brands now include a metric showing how many Store pages customers viewed after clicking your ad.
