Stop leaving money on the table with single-product sales. Bundle smart instead. You're sitting on inventory that customers already buy together.
Why make them add multiple items to cart when you can serve the complete solution on one page?
Virtual Bundles let you combine 2-5 existing FBA ASINs into one irresistible offer.
You have the same inventory, higher perceived value, and zero extra work.
Where to find the Virtual Bundles tool: Seller Central → Brands → Virtual Bundles
How to build a bundle:
1. Pick the products - Choose items customers already buy together. Think problem + solution combos. Such as High-protein dog food + dog dental sticks + stainless steel dog bowl for food
2. Click + Add Products - Add your first ASIN (this becomes your main component) and then add the rest. To finalize this step, click Done Adding Products.
3. Upload your main bundle image - The image must have a white background, and show the items in the bundle clearly in one shot.
4. Add additional images - Reuse your best existing listing photos and keep it consistent with your brand look.
5. Fill in the details:
6. Click Save & Publish - Your Virtual Bundle goes live immediately
That's it. You've just created a higher-value offer without touching your inventory.
Why this works
Quick tips
The beauty? You're not changing anything about your operations.
You're just presenting what you already have in a way that serves your customers better.
What would you bundle first in your catalog?
