On March 31, supplement listings with wrong claims will go dark. This will cut off cash flow on your best Amazon assets.
Amazon's Safety team sent warnings on January 14 in the US marketplace. Your listing details must match the Supplement Facts Panel on the bottle exactly.
The violation they are targeting is widespread. Sellers claim 10,000mg of a raw material when the actual extract amount is 500mg. It triggers FDA scrutiny and destroys consumer trust.
→ Listing deactivation for every affected ASIN.
→ Repeated violations go beyond losing the listing. Amazon reserves the right to suspend the account entirely under the BSA.
→ Pull every supplement ASIN
→ Compare your listing's ingredient weights against the physical panel
→ Match portion sizes, ingredient names, and extract weights exactly
This is not a grey area. Amazon is using AI monitoring and third-party testing to verify compliance. If you sell in health and wellness, this deadline is as serious as any fee change.
Missing this one does not cost you margin, it costs you the listing.
