New MCP Server from Amazon Ads

Amazon Ads launched the MCP Server in open beta on February 2, 2026. It connects Claude, ChatGPT, Gemini, Amazon Q, and Bedrock to the Amazon Ads API.
‍

If your team runs ads in more than one market, this cuts the time spent managing them.
‍

• Expanding a campaign to a new market used to require several manual console steps
  
  → New campaign setup
  → Budget allocation
  → Targeting and bid configuration
  ‍

With MCP, that entire sequence runs through a single prompt. Same for performance reports, budget updates, and building Sponsored Products campaigns end-to-end.
‍

• Why this works better than older automation
  
  → Earlier tools often hit outdated endpoints or ran slow query sequences.
  → MCP locks agents into current, structured API workflows, which prevents both problems by design.
  ‍

• What it does not replace
  
  → Margin floors, TACoS targets, and inventory limits still need human judgment.
  → MCP speeds up execution, doesn't set direction.
  ‍

The tool is available across all Amazon Ads markets.

How does your team handle cross-market campaign setup today?