Opportunity Explorer for product research

Opportunity Explorer for product research

Understanding your customers’ needs and analyzing their behavior is crucial for every campaign. Not only because your sales depend on this. But because having in-depth knowledge of the market in the long term is 100% worth the effort.

One of Amazon’s latest features shows that launching new products based on well-analyzed demand data with the exact keywords for ads could create a best seller.

We can now experience Opportunity Explorer.

It is an innovative way to understand customers’ search and transform their unmet desires into new products.

Here is a brief overview of what we get with the Opportunity Explorer

• Up-to-date and accurate data for customers’ demands and the current selection on Amazon
• Customers’ demands and current selections, bundled into different niches with unique characteristics.
• A detailed page for every niche where you can check data for current products and statistics for the future launches of new products.

Sellers could also experience a buyer's journey as they can browse their store’s taxonomy or type search terms like buyers. This could help in creating very niched, specific products and campaigns.