Three things we dislike about Amazon:
It’s not that the team doesn't exist. It’s because the system is inefficient. You submit critical cases and often get looped into copy-pasted responses from bots. Resolving complex documentation issues requires extreme patience, not just a support ticket.
Amazon sees what sells, launches a private label clone, then buries your listing. You often end up acting as the product research team for your biggest competitor.
With a standard 3PL, you can negotiate net terms to better manage your cashflow. With Amazon, this doesn't exist. Fees rise, terms stay rigid, and you either absorb the cost or lose the Buy Box.
Three things we love about Amazon:
240 million Prime subscribers globally.
That's 180 million in the U.S. alone, high-intent buyers who convert 35% better than regular traffic.
FBA handles everything.
No warehouse. No packing. No shipping logistics. Amazon scales when you scale.
You can build a business with real exit value.
FBA brands with strong margins sell for 3-4x annual profit. You're not just making money, you're building an asset someone will pay for.
Here's the problem:
Amazon is both your best distribution partner and your biggest threat. They own the rails. They see your playbook.
This is why you beat them at brand.
Build something people search for by name. When customers search for YOUR brand on Amazon, it acts as a fulfillment partner, not a gatekeeper. You stop renting traffic, you start owning demand.
