When Amazon introduced TOS (Top of Search) impression share, and once we understood it properly - we started making decisions based on this metric which brought us incremental increase (or decrease) in specific KPIs.
In this presentation Klaidas together with Vince Montero from the Helium10 will dive deeply into Amazon ad campaigns structure, TOS and how to leverage it.
https://www.youtube.com/watch?v=gSU4k3zJOq8
