What Is Amazon's New BSPV Metric for Sponsored Brands?

Amazon Sellers, do these questions sound familiar?
‍

When a shopper clicks our Sponsored Brands ad, do they just bounce? Or do they explore our brand?
‍

CTR only tells us if they clicked. ROAS only tells us if they bought right now. We had no clear metric for "genuine brand discovery." Until now.
‍

Amazon has rolled out a powerful new metric: Brand Store Page Views (BSPV). It’s now available across all major regions (North America, Europe, Asia Pacific, etc.).
‍

• What BSPV Measures It's simple, but it’s a big deal. BSPV tracks how many shoppers actually view your Brand Store after clicking your Sponsored Brands ad.
  ‍
• Why This Metric Matters This is the "bridge" metric we've been missing. It's the first real data point that separates a basic click from true brand engagement. It proves your ad creative and targeting were strong enough to pull a shopper out of the search results and into your brand's world (your Brand Store).
  ‍

This new metric is a game-changer for measuring brand building. It helps prove the value of your ad spend beyond immediate, last-click ROAS.
‍

Check your Campaign Manager and start exploring BSPV in your reports.