Your Meta CAC is $85, while your Amazon CAC is $42. That gap is pushing DTC brands to move budget in Q1.
Customer acquisition costs on Meta and TikTok keep climbing.
You might pay $20 to $60 just to drive traffic, with no guarantee it converts. Once you add retargeting and email, you could easily pay over $100 for a single customer.
The Amazon advantage is built on intent.
56% of shoppers start their product search on Amazon rather than Google or social media, according to Jungle Scout. They arrive ready to buy, a world apart from someone half-watching a feed. They're comparing options, reading reviews, and hovering over the Buy Now button.
The math works in your favor.
Amazon traffic converts at a much higher rate because the intent is already there. Meta needs a lot of clicks to pay off, while Amazon shoppers often buy in the first session.
DTC brands still lean on Meta for awareness.
Amazon handles the transaction, where intent is already high. Lower CAC and higher intent lead to better unit economics. Shifting budget toward lower CAC and higher intent protects your margin as you scale. That's financial discipline doing its job.
