Even better.
You increase customer value, boost Average Order Value (AOV), and the best part?
No extra packaging or inventory changes!
Amazon takes care of fulfillment for you!
Using FBA, you can create virtual bundles with Amazon Virtual Bundles.
These bundles include 2 to 5 complementary ASINs sold together from one detail page. No repackaging, no hassle - just more sales.
Why Virtual Bundles Matter
- Boost Sales & AOV: Customers buy related items together, increasing order value.
- Enhance Product Visibility: Bundles help customers discover related products they might have missed.
- Move Slow-Moving Inventory: Pair underperforming items with bestsellers to optimize stock.
- Test New Products: Promote new items alongside top sellers with minimal risk.
- Leverage Seasonal Promotions: Create special bundles for holidays, promotions, and limited-time offers.
- No Extra Logistics: Amazon fulfills orders without repackaging or added costs.
Use virtual bundles when products naturally complement and enhance the shopping experience.
Where to Find Virtual Bundles
- Go to Seller Central -> Upper bar -> Brands -> Virtual Bundles.
HOW TO CREATE VIRTUAL BUNDLES
Step 1: Select Your Product
- Choose 2 to 5 complementary ASINs (e.g.,: phone case + phone ring)
- Enhance Product Visibility: Bundles help customers discover related products they might have missed.
💡Virtual Bundles appear only on the main ASIN's Product Detail Page.
Step 2: Upload Bundle Images
- Add a main image with a white background, showing all products clearly.
- Use additional images from existing listings for better context.
Step 3: Fill in Bundle Information
- Use a concise Bundle Title to describe what customers are buying.
- Set a competitive price, usually $2–$5 lower than separate purchases.
- Extract bullet points from existing listings or modify them as needed.
- Use SKU initials for different color variants (e.g., Choco Gold → CG).
Step 4: Review & Publish!
- Click "Save & Publish" to launch your Virtual Bundle. 🚀
Using Virtual Bundles wisely can boost your sales, improve inventory management, and enhance the shopping experience.
Have you tried Virtual Bundles? Share your results!
