Amazon Commerce Tips & Tricks

Does your weekly leadership report start with ACoS and Ad Spend? If so, you are leading with a lagging indicator.

Most Amazon Brand Stores are built on opinion, not data. This makes them static landing pages, not working conversion funnels.

Going out of stock triggers algorithmic punishment that takes weeks to reverse.

Your Meta CAC is $85, while your Amazon CAC is $42. That gap is pushing DTC brands to move budget in Q1.

The hardest decision in Q1 is knowing when to kill a SKU that "feels" like it is working. Revenue looks solid, units move daily and your listing ranks on page one.

Bidding on your main brand name is a false sense of security. It’s like locking your front door, but leaving every window on the first floor wide open.

Many DTC founders fear that Amazon will "cannibalize" their Shopify sales. So they hide their Amazon presence from their email list.

Revenue growth breaks more Amazon businesses than slow sales. There are six operational breaking points.

A lot changed on Amazon in the final month of 2025. December brought more than year-end results.

In the near future, any brand will be able to get a “decent” Amazon Ads plan in 30 seconds. You will type a prompt.

Every January, the conversations we have in Q1 follow a familiar pattern. Based on our 7 years of managing accounts, roughly one-third of brand owners who approach us in Q1 report being burnt out from the previous Q4.

Most sellers think Amazon SEO is about keywords. It’s not.