Amazon is full of surprises, even for brands that have everything going for them.
Crazy Aarions, a Toys & Games US-brand, came in with loyal customers, a beloved product, and a strong track record. They weren’t struggling. They just knew they could do more, and they wanted a partner to help them get there.
Amazon is full of surprises, even for brands that have everything going for them.
Crazy Aarions, a Toys & Games US-brand, came in with loyal customers, a beloved product, and a strong track record. They weren’t struggling. They just knew they could do more, and they wanted a partner to help them get there.
Our exciting journey with Crazy Aarons started a year and a half ago. Even before we started working together, their Amazon channel was already in a great place. They had consistent sales and strong margins.
But they weren’t looking to coast. They came to us with a clear goal: to scale further, stay profitable, and bring more structure and control to their growth.
We immediately saw that with the right strategy, there was still untapped potential, and they trusted us to help unlock it.
Our exciting journey with Crazy Aarons started a year and a half ago. Even before we started working together, their Amazon channel was already in a great place. They had consistent sales and strong margins.
But they weren’t looking to coast. They came to us with a clear goal: to scale further, stay profitable, and bring more structure and control to their growth.
We immediately saw that with the right strategy, there was still untapped potential, and they trusted us to help unlock it.
Our exciting journey with Crazy Aarons started a year and a half ago. Even before we started working together, their Amazon channel was already in a great place. They had consistent sales and strong margins.
But they weren’t looking to coast. They came to us with a clear goal: to scale further, stay profitable, and bring more structure and control to their growth.
We immediately saw that with the right strategy, there was still untapped potential, and they trusted us to help unlock it.
Our exciting journey with Crazy Aarons started a year and a half ago. Even before we started working together, their Amazon channel was already in a great place. They had consistent sales and strong margins.
But they weren’t looking to coast. They came to us with a clear goal: to scale further, stay profitable, and bring more structure and control to their growth.
We immediately saw that with the right strategy, there was still untapped potential, and they trusted us to help unlock it.
Scaling profitably on Amazon takes more than good fundamentals. It takes structure, precision, and adaptability. For this brand, the mission wasn’t to fix poor performance but to fine-tune a working system and prepare it for sustainable growth.
That meant moving beyond auto campaigns, gaining tighter control over keyword targeting and budget allocation, and protecting margins as ad costs rose.
At the same time, recurring Buy Box disruptions were creating instability on top-performing ASINs. These were often triggered by third-party contributors who adjusted their prices by just a few cents. That small shift in price often resulted in lost Buy Box control and disrupted campaign performance. With increased visibility came new challenges as well.
Competitors had started mimicking the brand’s creatives and listings, increasing the need for a stronger defense strategy. Тhe challenge was protecting what worked, clearing out what didn’t, and building a foundation strong enough to scale.
Scaling profitably on Amazon takes more than good fundamentals. It takes structure, precision, and adaptability. For this brand, the mission wasn’t to fix poor performance but to fine-tune a working system and prepare it for sustainable growth.
That meant moving beyond auto campaigns, gaining tighter control over keyword targeting and budget allocation, and protecting margins as ad costs rose.
At the same time, recurring Buy Box disruptions were creating instability on top-performing ASINs. These were often triggered by third-party contributors who adjusted their prices by just a few cents. That small shift in price often resulted in lost Buy Box control and disrupted campaign performance. With increased visibility came new challenges as well.
Competitors had started mimicking the brand’s creatives and listings, increasing the need for a stronger defense strategy. Тhe challenge was protecting what worked, clearing out what didn’t, and building a foundation strong enough to scale.
Our goal was to run campaigns that aligned with our client’s long-term strategy. Here's how we approached it:
We completely rebuilt the campaign structure. Instead of broad, auto-based setups, we moved to tightly segmented manual campaigns targeting high-intent category, subcategory, and branded keywords. Every target had its place, and every campaign had a purpose.
We stopped chasing volume and started chasing contribution margin. Budgets were shifted toward the keywords and ASINs that actually delivered, both in ROAS and profit. Low-performing segments were paused, and we kept a close eye on margin efficiency at every level.
We knew that owning the brand name was essential, so we launched branded defense campaigns to protect search results. At the same time, we stayed hyper-aware of Buy Box changes. Some days, a 2-cent contributor undercut would wipe out visibility. We reacted in real time, pausing ads, shifting budgets, and staying agile.
When we spotted a competitor mimicking the brand’s creative assets and listings, we didn't wait. We launched mass product targeting campaigns to take back space and ensured the original stood out from the copy.
In the early months, we deliberately went wide. Visibility definitely mattered. It helped build new-to-brand search momentum and organic lift. But once we had that, we shifted and narrowed the focus. Doubled down on high-intent branded queries and conversion-friendly terms with fully layered advertising real estate.
Our goal was to run campaigns that aligned with our client’s long-term strategy. Here's how we approached it:
We completely rebuilt the campaign structure. Instead of broad, auto-based setups, we moved to tightly segmented manual campaigns targeting high-intent category, subcategory, and branded keywords. Every target had its place, and every campaign had a purpose.
We stopped chasing volume and started chasing contribution margin. Budgets were shifted toward the keywords and ASINs that actually delivered, both in ROAS and profit. Low-performing segments were paused, and we kept a close eye on margin efficiency at every level.
We knew that owning the brand name was essential, so we launched branded defense campaigns to protect search results. At the same time, we stayed hyper-aware of Buy Box changes. Some days, a 2-cent contributor undercut would wipe out visibility. We reacted in real time, pausing ads, shifting budgets, and staying agile.
When we spotted a competitor mimicking the brand’s creative assets and listings, we didn't wait. We launched mass product targeting campaigns to take back space and ensured the original stood out from the copy.
In the early months, we deliberately went wide. Visibility definitely mattered. It helped build new-to-brand search momentum and organic lift. But once we had that, we shifted and narrowed the focus. Doubled down on high-intent branded queries and conversion-friendly terms with fully layered advertising real estate.
The results speak for themselves.
After a full year of working together, we have achieved 33% annual revenue growth and a 55% increase in gross profit, while maintaining strong advertising efficiency, with TACoS decreasing by 22%
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Thanks to improved campaign structure, better control over Buy Box activity, and a balanced organic-to-paid sales mix, the brand now has a stable foundation for long-term growth on Amazon, with the performance to match.
The results speak for themselves.
After a full year of working together, we have achieved 33% annual revenue growth and a 55% increase in gross profit, while maintaining strong advertising efficiency, with TACoS decreasing by 22%
Thanks to improved campaign structure, better control over Buy Box activity, and a balanced organic-to-paid sales mix, the brand now has a stable foundation for long-term growth on Amazon, with the performance to match.
Amazon can be a tough battleground.
Еven for brands with strong reputations and loyal customers.
But the right structure, clear priorities, and consistent execution help not just to survive, but to thrive.
This story shows what happens when strategic thinking meets daily discipline and when performance isn’t left to chance.
Amazon can be a tough battleground.
Еven for brands with strong reputations and loyal customers.
But the right structure, clear priorities, and consistent execution help not just to survive, but to thrive.
This story shows what happens when strategic thinking meets daily discipline and when performance isn’t left to chance.
