AMAZON ACCOUNT MANAGEMENT: Tailored Support for Your Brand

• Promotional & Pricing Strategy‍

We develop and execute a comprehensive deals and pricing framework as part of your long-term Amazon growth plan. Every promotion is strategically selected and timed to align with your product lifecycle, market dynamics, competitive landscape, and corporate pricing policy.

We proactively prepare and test a full suite of promotional tools, including Lightning Deals, Top Deals (Deal of the Day), Best Deals, Coupons, Price Strikethroughs, S&S Coupons, Brand-Tailored Promotions, and multi-unit incentives such as Buy One Get One (BOGO) or percentage-off tiered offers. Each is deployed with a clear purpose, whether to boost conversion, drive sales velocity, increase visibility, or influence buying behavior.

Our pricing strategy is dynamic and data-backed. We test various pricing levels and monitor their alignment with our forecasts, tracking unit session percentages, conversion shifts, and overall profitability. This enables us to determine optimal price points for scale, profitability, and sustained growth in ranking.

Every move is made in coordination with your broader retail and distribution strategy. We ensure that promotional activities align with your MSRP policy, distributor relationships, and cross-channel brand objectives.
We also plan and execute seasonal promotional calendars around major events, including Prime Day, Black Friday, Cyber Monday, Big Deals Days (Spring & Fall), and key Q4 moments, ensuring inventory, messaging, and promotions are aligned for peak performance.

• Goal Setting‍

We use historical data, seasonal trends, and market signals to set realistic performance goals and revenue projections.

• Custom Strategy Roadmap‍

Based on the insights gathered, we craft a step-by-step plan covering listing development, ad strategy, inventory planning, and growth tactics tailored to your brand.

• Dynamic Optimization Framework‍

Our strategy is never static. It evolves alongside your business. Through customer journey mapping, A/B testing, and data-driven insights, we adapt strategies based on goals, Amazon updates, and user behavior. Every decision is intentional and aligned with your growth objectives.

• Strategic Campaign Planning‍

Based on agreed KPIs, we build a full-funnel strategy and manage targeted campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Brands Video, and in-stream TV. We apply smart bidding tactics, test placements, and stay ahead by integrating the latest PPC features through close work with Amazon managers and partners.

• Continuous Keyword Research & Targeting‍

Using Amazon and third-party tools, we analyze both keywords and competitor products to identify key niches. This allows us to enhance brand visibility, optimize bidding strategies, and strengthen your PPC structure. We continuously refine targeting based on performance data, ensuring your ads stay aligned with shifting customer interests and market trends.

• Advanced Insights with Amazon Marketing Cloud (AMC)‍

We leverage AMC - an essential tool for long-term success. It delivers deep, cross-channel insights into customer behavior, enabling smarter, data-backed decisions that improve performance, optimize ad spend, and drive sustainable growth.

• Strategic Advertising with Amazon DSP‍

We run highly targeted campaigns through Amazon DSP to reach audiences both on and off Amazon, unlocking capabilities beyond what Sponsored Ads alone can offer. Unlike standard PPC, DSP leverages rich demographic, interest-based, and behavioral data to build full-funnel strategies that go far beyond awareness. These campaigns boost brand visibility, retarget high-intent shoppers, and improve overall account performance. DSP completes the funnel by filling gaps left after Sponsored Ads are fully utilized, excelling at retargeting cart abandoners, product viewers, and competitor audiences. We help your brand stay top-of-mind, recover lost sales, and drive sustainable growth through precision and scale.

• Performance Monitoring & Optimization‍

We actively monitor and adjust bids, placements, targeting, budgets, and creatives to ensure every campaign delivers against your goals. High-level KPIs such as TACOS, profit margins, and revenue growth targets are set collaboratively with you, providing strategic direction for our team. Within this framework, our advertising specialists develop and execute tailored optimization strategies. Backed by real-time product-level profitability data, they make informed, agile decisions that align daily performance with your long-term business objectives.

• Market & Performance Reporting‍

We go beyond standard reporting by delivering actionable insights that guide decision-making. Using advanced tools, we analyze market trends, competitor movements, and ad performance to understand your brand’s positioning in real time. These insights are presented through clear, structured reports and recurring strategy sessions with our team. Clients gain full visibility into key metrics, campaign impact, and market shifts - ensuring decisions are always informed, aligned, and forward-looking.

• Visual Storytelling That Sells‍

We turn imagery into a conversion tool. From high-quality product photography and A+ Content to persuasive infographics, we ensure your visuals clearly communicate value and build trust. Whether we handle creative production or partner with Amazon-experienced agencies, the outcome is cohesive, branded, and sales-driven.

• A/B Testing with Amazon Experiments‍

We leverage Amazon’s built-in Experiments tool to run data-driven A/B tests across all elements Amazon allows, including titles, bullet points, A+ Content, brand story, and main images. We test creative concepts, keyword variants, and layout choices to continuously optimize what resonates most with your audience, ensuring every listing element earns its place through proven performance.

• ‍Compliance & Listing Quality Control‍

All listings go through a rigorous QA process to ensure alignment with Amazon’s policies and style guides. We proactively catch issues-such as keyword misuse, formatting violations, or suppressed content-before they affect your performance, helping you maintain long-term listing health and visibility.

• Premium A+ Content Strategy‍

Our A+ Content is built to convert. We build clean visual flow, punchy benefit-driven copy, and strategic module selection to guide customers efficiently through key selling points. We also help you unlock Premium A+ Content as soon as you're eligible, boosting conversion rates by up to 20% over standard listings.

• Fast Decisions, Clear Messaging‍

Amazon shoppers act fast. We optimize for rapid comprehension, merging sharp copy with visuals that communicate value instantly. No fluff, no wasting shoppers' time, just smart, high-converting storytelling.

• Visuals That Support the Story‍

From custom banners and feature breakdowns to comparison charts and cross-sells, our creative assets are tailored to match your product’s strengths. Every visual is crafted to reinforce trust, eliminate objections, and move the shopper closer to “Add to Cart.”

• Collaborative Execution‍

We work flexibly - whether creating everything in-house or integrating with your existing team or content agency. Our focus remains the same: making sure your brand and content convert.

• Browse Tree & Filter Field Optimization‍

We carefully follow Amazon’s Browse Tree Guide (BTG) to populate every possible filter field. This helps ensure your product appears when shoppers use category filters, which is critical for relevance and discoverability in competitive niches.

• Backend Search Terms Strategy‍

We maximize backend real estate with a refined system that prioritizes unused individual keywords, relevant misspellings, and secondary-language terms (like Spanish in the U.S. market). This behind-the-scenes indexing power can drive significant incremental traffic when applied methodically.

• Ongoing SEO Refinement‍

As your listing gains traction and your ad structure evolves, so does your SEO. We regularly revisit and recalibrate our approach based on performance data, shifting keyword priorities, and seasonal dynamics, ensuring your organic strategy scales in tandem with your broader account growth.

• Brand Registry Support‍

We help you enroll, maintain, and fully utilize Amazon Brand Registry to safeguard your intellectual property, secure content control, and prevent unauthorized listing edits or knockoffs.

• Review Score & Seller Rating Protection‍

We actively monitor seller ratings and product reviews to promptly identify and address any harmful feedback. When needed, we escalate abusive reviews, guide customer experience improvements, and protect your reputation.

• Maintaining a 1000 Account Health Rating‍

Our goal is to grow and consistently maintain the ideal 1000 Account Health Rating. A perfect score not only minimizes the risk of enforcement actions, but it also unlocks strategic advantages. Amazon is significantly more likely to contact you first before taking punitive action, giving us the opportunity to resolve potential issues before they escalate.

• Rapid Issue Escalation‍

When serious issues arise, such as suspensions or warnings, we take prompt action. We craft precise, compliant appeals, handle documentation, and escalate directly through internal Amazon teams. If you're enrolled in SAS Core or have an Amazon manager, we coordinate closely to fast-track escalations. And when needed, we’ve successfully resolved cases through executive-level outreach, including Jeff’s office.

• Long-Term Storage Fee Prevention‍

We closely track inventory aging to proactively prevent costly long-term storage fees. When we identify slow-moving or excess units, we take decisive action through targeted advertising campaigns, organic ranking strategies, promotional initiatives, or removal orders. The goal is to increase sales velocity, protect margins, and maintain a clean storage profile.

• Data-Driven Inventory Strategy‍

We continuously monitor sales patterns and stock levels, adjusting recommendations as performance evolves. This agile, data-backed approach ensures you're always working with the right inventory at the right time, maximizing profitability and operational efficiency.

• Profitability & Ad Cost Modeling‍

We model expected profit margins based on estimated landed cost of goods (LCOGs), products’ packaging size and weight, average cost per click (CPC), and category-wide advertising benchmarks. You’ll know upfront how much it might cost to win the sale and whether the math really works for the scale you want to achieve before investing heavily.

• Competitor & SEO Landscape‍

We study competitors’ listings, content quality, ad positioning, and keyword strategies to uncover market gaps and realistic entry points. We identify which SEO battles are worth fighting and where we can outperform quickly.

• Strategic Launch Framework‍

Based on all insights, we outline a high-level launch strategy, encompassing initial positioning and pricing, targeting structures, and content direction. You will have a clear game plan, not just validation, but execution clarity.

• Consumer Demand & Product Preferences‍

We delve into category-level data to identify the most popular price ranges, features, materials, and purchase drivers, helping you tailor your product specifications and messaging to what buyers actually want.

• Segment-Level Clarity‍

You’ll see clear insights at the ASIN, variation, and regional level, spotlighting both top performers and under-leveraged listings. This lets us optimize each part of your catalog with precision, not guesswork.

• Action & Execution‍

Our reports include planned actions we’re already executing or preparing, whether it’s keyword scaling, bid adjustments, or listing improvements. When your input or approval is required, we clearly call it out, keeping collaboration simple and focused.

• Market Trend Tracking & Benchmarking‍

We monitor macro trends across search volume, conversion rates, CPC shifts, and competitive activity to keep your strategy one step ahead. You’ll know how your brand stacks up and where we’re positioning you next.

• Real-Time Reimbursement Dashboard‍

Track all open cases, recovered inventory, reimbursements, and resolved claims in one clean, easy-to-use portal. Full visibility, automated updates, no guesswork.

• Clean Process, Strong Account Health‍

We file only valid, Amazon-compliant claims-built on data, not templates. Our process safeguards your account integrity while recovering revenue that would otherwise be lost forever.