Amazon Commerce Tips & Tricks

Although February is the shortest month of the year, Amazon still surprised us with new features and updates.

Amazon PPC effectively delivers targeted customers to your listings, increasing conversion rates, and enhancing your brand's visibility. Let’s look at what Amazon PPC is and its benefits to Amazon sellers.

Are you frustrated by customers who look at your product but forget to add it to the cart? If you are a Brand-registered Seller, Amazon gives you the power of retargeting ads.

We recently had an issue that took us 2 days to receive a solution from Amazon internal team. This problem cost us over $4,000 in lost profits. Here is how we solved it.

There are many examples of brands that work like closed systems and don't encourage external traffic. Amazon breaks that rule. By launching programs like the Brand Referral Bonus and Attribution, the platform proves that external traffic is essential.

Next to big brands, small businesses could compete for a good piece of the profit pie. Here is why.

Let's take a look at Amazon's new features and updates for the last month.

4 Steps to Change the Campaign’s Name via Bulk Uploads

Fees. They are an integral part of every seller's costs. Depending on your product's price and category, referral fees usually at 15% might vary from 8% to 45% per unit. Is there any way to decrease these Amazon taxes?

What is the "idiot tax," and why do we call it that way? This is how we call the 4 Amazon targeting groups in the automated campaigns. It comes from the fact that sellers are often unaware that they can optimize the bids on these groups.

Do you need software for managing your PPC campaign, or optimizing the campaigns manually is the best strategy?

At the Amazon Seller community, they are also known as category listing reports. What are some of the benefits and characteristics of flat files?