Amazon Commerce Tips & Tricks

Similar to how pesticides are harmful to humans and the environment, they can destroy your Amazon listings as well. The information on your product detail page can include pesticide words that poison it, without you realizing it. And it’s a matter of time before the platform takes action against them.

Most businesses won’t remember 2020 fondly. The coronavirus pandemic resulted not only in huge loss of life, but also in market shifts. The most conspicuous fact is that while small businesses suffered, corporations flourished like never before. 644 American billionaires…

For new sellers entering the Amazon market, it can be a bit difficult to compete initially. According to Marketplacepulse (2019), Amazon has about 2.9 million sellers right now. That’s a lot of competition. That’s why a lot of sellers use Amazon PPC (Pay-Per-Click) Ads to help boost their products in the marketplace.

Concepts:SKU (Stock Keeping Unit) is a special code, you can create for the listing, for example, item-001, item-002. If you do not create an SKU when creating a listing yourself, Amazon will do this for you. This code is only visible in your Seller Central account. Other sellers do not see it. Each SKU has its own “personal” FNSKU code.

Your success in selling on “Amazon” depends on many factors such as product and niche selection, photos/infographic, SEO optimized descriptions, back-end, good PPC advertising strategies and optimisations, cash flow, etc. In my opinion these things are commonly known- if you want to have an “edge”, you have to understand Amazon A9 algorithm and how it works much better than your competitors and other Amazon sellers.

It doesn’t matter, whether you decide to register your “Amazon” account as a company or an individual, the “Amazon” account is ALWAYS linked to a person. It’s possible to change the information of the company, however, you cannot change the person who was linked to the account.

This seems like a simple and self-explanatory thing but there still are some sellers who underestimate the value of translations. No matter which market you are selling in – listings should be translated by professionals. If you are selling in all of the European Amazon markets, I am 100% sure that you need to translate the listing’s information (if you haven’t already). Unfortunately, neither Google Translator nor Amazon automatic translator is suitable for this job. Hire professionals who specialize in Amazon translations and are native speakers. Not only will your listings be correctly translated, but if the translator is specialized in SEO, they will include keywords in the translations. Keywords will positively influence the listing position on Amazon searches.

You may have already noticed that Amazon has made a small update to its review system a few weeks ago. From now on, the buyer can leave not only a product review but also a rating. Rating is just stars, no text. In the listing, it shows ratings next to the stars (reviews + number of ratings) and no longer just the reviews. In the review section below, you only see reviews with text. In our opinion, it is now easier for buyers to evaluate a product because they don’t need to think as much. A few of our clients have had many text-free reviews left under their listing.

Have you ever thought that you could reach 10 (made up number) times more specific audience on Youtube than on Facebook? While scrolling Facebook, a person notices your product. He sees it once or twice, maybe even three times.

You’ve probably already noticed that “Amazon” has been suspending some sellers, who are doing giveaway. When it all started, everyone began panicking, because this strategy to give away products with 50-80% discount on social networks or by using third party tools was one of the fastest and most effective, yet these are the most expensive ways to rise to the top of the search results.

The first step, which we always take when analyzing our clients’ products, is REVERSE ASIN SEARCH. Copy listing ASIN, open Helium 10 CEREBRO tool (2 uses a day are free of charge).

Every one of you knows the basic requirements for the title of the Listing. Every word must start with a capital letter (except articles like “a, and, for, with, as…”). At the beginning of the title, Amazon requires your brand name (if you are a Brand Registered). Title length is usually up to 200 characters.