Amazon Commerce Tips & Tricks

In my recent posts, I talked about the 4 levels of optimizations, some new and updated Amazon features, and how to create different levels of variations. But we shouldn’t forget the basics.

The well-chosen level of optimization is key to the success of every Amazon PPC campaign structure. What are the four different levels you can use to create a winning PPC campaign structure that’s right for your products?

Have you wondered what is the easiest way to launch new products? Increase their selection by creating more levels of variation.

One of Amazon’s latest features shows that launching new products based on well-analyzed demand data with the exact keywords for ads could create a best seller.

The last month was hectic. The Q4 and its upcoming events are on fire. Amazon isn’t resting as well, and all the new features and improvements are proof of that.

From all the PPC metrics to measure brand awareness, the Top-of-search Impression Share is a game-changer.

Cyber Monday and Black Friday are knocking on the door but are we prepared enough to give the wave of customers the best sale?

The beehive has its Queen Bee. Amazon gives you the main seller central user, a.k.a. You are the Queen Bee. Can you imagine the beehive to function without its working bees, only with a Queen Bee? Neither do I.

What if I told you that you can gain $1.7 million in sales for a month with 1 product? This is what we did with one of our clients. And this is 10 times more than last year.

Lately, Amazon puts a lot of effort into boosting brand building. One of its powerful weapons for registered brands are Amazon Storefronts.

Who said that only Christmas is “the most wonderful time of the year”? Some Amazon sellers start with Halloween. It's the day that both they and their customers are waiting for so long.

Scaling your Amazon account requires a lot of manual work and attention to detail. Fortunately, the platform allows some automation. For example, using Budget rules is one way to reduce manual effort.