Amazon Commerce Tips & Tricks

Optimizing bids takes a significant amount of time. Especially when you manage many advertising campaigns. The good news is that there is a way for advertisers to save time and minimize errors when creating and scaling PPC campaigns.

Amazon's PPC advertising solutions now account for more than 12% of all digital ad spending, and for good reason. Amazon PPC campaigns allow sellers to get their products before shoppers already primed to buy, but you have to know what you're doing to get the best results.

What if I told you that you could customize the main images on your listings for a specific targeted region in Europe? And no, you don't need to be a vendor.

Are you considering Amazon PPC ads to amplify your product sales?  If you are new to advertising, it's pivotal to learn the basics as you make your choice

2021 is passing so incredibly fast. We are already in December when the Christmas holidays are just around the corner. Before facing the Christmas spirit, it’s time to look back at November and the updates launched by Amazon.

In my recent posts, I talked about the 4 levels of optimizations, some new and updated Amazon features, and how to create different levels of variations. But we shouldn’t forget the basics.

The well-chosen level of optimization is key to the success of every Amazon PPC campaign structure. What are the four different levels you can use to create a winning PPC campaign structure that’s right for your products?

Have you wondered what is the easiest way to launch new products? Increase their selection by creating more levels of variation.

One of Amazon’s latest features shows that launching new products based on well-analyzed demand data with the exact keywords for ads could create a best seller.

The last month was hectic. The Q4 and its upcoming events are on fire. Amazon isn’t resting as well, and all the new features and improvements are proof of that.

From all the PPC metrics to measure brand awareness, the Top-of-search Impression Share is a game-changer.

Cyber Monday and Black Friday are knocking on the door but are we prepared enough to give the wave of customers the best sale?