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Optimize for viewable impressions

Posted:
September 13, 2021

Optimize For Viewable Impressions

If you have been an Amazon Seller for a while, you remember the Amazon Product Display. It was replaced by the Amazon Sponsored Display in November 2019.A few days ago, the platform expanded its bidding controls for certain regions.Sponsored Display campaigns are now both report and target-optimized.Amazon advertisers can use “Optimize for viewable impressions” optimization.Here are some advantages of the new feature:

  • Help drive product and brand awareness
  • Express your bids for viewable impressions with vCPM charging
  • Access Click + View attribution for metrics such as ROAS

As a result, you can use broad targeting to attract new customers and drive performance for growing your business.Phone number AMZ Bees, FZE LLC© Copyright 2021 AMZBees.com. All Rights Reserved

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