Prime Big Deals Day Discount (previously Prime Exclusive Discount)
PED is a free-to-use price discount available only for Prime members. It’s often used by Amazon FBA sellers looking to drive more visibility during high-traffic periods.
Lightning Deal
A Lightning Deal is a time-bound promotional offer. You can feature your product for 12 hours on the Amazon Deals Page. This type of Amazon promotion aims to get additional traffic from the deals page and can support short-term sales acceleration.
Best Deal (previously 7-day Deal)
Best Deal is also a time-bound limited offer featured on the main Amazon Deals Page. Its purpose is to increase conversions and support your Amazon product ranking strategy.
Top Deal (previously Deal of the Day)
Top Deal is a promotional offer applied on selected products by a special Top Deals team. They usually rank at the top of the Deals page. Being featured as a Top Deal can significantly impact your listing visibility and sales volume.
Multi-brand Top Deal (MBTD)
MBTD is a variation of the Top Deal. Within this deal, there are multiple brands from the same main category. Just like TDs, in most cases, MBTDs rank at the top of the Deals page. From an Amazon marketing strategy perspective, they are easier to get but provide lesser results.
We at AMZ Bees use Amazon Deals based on each brand’s goals and specifics, but all promo offers are valuable. Choosing the right promotion is part of a broader brand optimization approach. You have to test which one is most appropriate for your account.
AMZ Bees, FZE LLC
