New game changer - sponsored display product targeting

New game changer - sponsored display product targeting

Tomorrow is going to be a BIG day for Amazon. We are getting game-changing updates to Sponsored Display product targeting.

It is going to allow brand owners and sellers to expand their ad serving on and OFF Amazon. How is it going to achieve this? Doesn't it sound too good to be true? Let’s talk about:

Offsite Contextual Targeting

By using (1) your bid optimization and (2) targeting strategy, Amazon will deliver your ads offsite. By putting them in various contextually relevant placements (like Twitch), your ads can reach a more relevant and broad audience.

You have 2 ways to take advantage of the newest updates. Either through Dynamic segments or Categories.

• The dynamic segment feature uses Amazon's machine learning algorithms to scale your ads. Customers who viewed the detail pages of products similar to yours will view your ads too.
• Categories allow sellers to increase their reach through targets. By picking specific categories like "Fitness and Exercise", the platform will show your ads to products grouped by these similarities.

At AMZ Bees Agency, we are going to start experimenting with the updates and once we have more data and insights, I am going to share them with you.