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Amazon Subscribe and Save Program

Posted:
July 18, 2023

Amazon Subscribe & Save Program

It’s that time of the year, Sellers! Discussing discounts and coupons is the most common topic. Sound great! But what is the Amazon program we rarely discuss regarding discounts?

FBA Subscribe & Save (S&S).

Let’s start with a short overview of what Subscribe & Save on Amazon is.

The program allows your customers to sign up for scheduled, recurring deliveries of items they use very often. As a Seller, you give your buyers a base discount funded by you.

The benefits of joining Subscribe & Save are also many.

  • S&S encourages repetitive purchases and brand loyalty.
  • You can also give your customers special shopping experiences that can increase your sales.
  • It builds brand awareness.

What are the 6 MUST-HAVEs to join the program.

  • Professional Seller account in good standing.
  • Brand enrolled in Amazon Brand Registry.
  • Inventory in an FBA warehouse (FBM is not an option for S&S)
  • Fulfillment history and an 85% in-stock rate
  • Seller feedback rating of 4.7 or higher
  • FBA seller for at least 3 months

Note: Effective December 18, 2019, enrollment of new products is limited to brand owners. Any product enrolled before December 18 remains eligible for Subscribe & Save.


AMZ Bees, FZE LLC

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