Sponsored Brands Ad Type
As the skeleton of every Amazon advertising campaign structure, SP is always running and working to make your products more visible on competitors’ PDPs and search results with the added benefit of increasing the organic rank.
It's time to continue with the brand awareness booster of the Amazon ad types – Sponsored Brands.
What is the Sponsored Brands ad type?
Sponsored Brands are pay-per-click ads that not only elevate your brand presence on Amazon, but also introduce shoppers to your entire product portfolio.
These ads strategically place your brand logo, storefront, and product detail pages (PDPs – usually with an enticing custom image). The increased visibility supports your Amazon brand growth through significantly higher brand awareness, recognition, and customer trust.
Let's look at who can benefit from Sponsored Brands ads.
- SB is a great, strategic move if you are an established, brand-registered seller working with an Amazon advertising agency
When you have a diverse range of products to showcase аnd a well-defined brand identity - They're an excellent tool for expanding your market reach or introducing new product lines. You can stand out from the crowd in the competitive Amazon marketplace.
What are the core benefits of Sponsored Brands?
- You boost your Amazon brand recognition. These ads make your brand more recognizable when you consistently position your brand message across multiple touchpoints.
- Noticeable increased traffic. By linking directly to your Amazon Store or PDP, SB ads drive more traffic, which can turn into higher sales volumes. This is a key goal in Amazon sales acceleration.
- Product Showcase Flexibility. You have the flexibility to highlight multiple products within a single ad. This can be particularly useful for Amazon cross-selling strategies and introducing new products.
- You have more creative storytelling options. Sponsored Brands allow you to tell your brand's story more engagingly and creatively. You can use catchy images, infographics, and videos to build a stronger emotional connection with your customers. This is a powerful tactic in Amazon visual content strategy.
- One of the biggest benefits of Sponsored Brands ads is they increase your Sponsored Products’ Click-through-rate, when you use SP with multiple variations and focus on Amazon listing SEO and organic ranking. This way, even if your buyers don’t click on your SB ads, they most likely will notice your other placements.
Advanced Tip: Utilize the custom headline space creatively to engage customers. This could be a unique value proposition that fits your Amazon advertising strategy, a seasonal message, or something that resonates with your target audience.
AMZ Bees, FZE LLC
