Amazonians, when CPCs go wild, don’t just spend more. Spend smarter.
A few years back, we started working with a small brand in one of the most saturated Amazon niches.
We helped them position themselves as a preferred choice with niche appeal. And it worked. Sales grew steadily. But eventually, we faced a challenge. Our keyword targeting strategy stopped delivering as we planned.
We started facing high CPCs, irrelevant clicks, and lower conversions. Unfortunately, these issues began to chip away at our margins.
That’s when we shifted our strategy.
Not by spending more, but by spending differently.
We transitioned from keyword-heavy campaigns to a smartly structured ASIN-targeting approach.
We didn’t chase broad search terms where everyone competed for attention.
Instead, we focused on the spots that truly mattered:
The shift unlocked everything:
But here’s the key: We didn’t just pick random ASINs.
We analyzed the landscape. Looked at:
and chose precisely where to show up.
On top of that, we fortified our own listings with defensive targeting.
Why let a high-intent shopper bounce to a competitor when you can guide them deeper into your brand?
This wasn’t about "spending more on ads." It was about reimagining visibility in a smarter, more contextual way.
Your turn:
Have you tested ASIN targeting at scale? Where did it work—and where did it fall flat?
Curious to hear what has worked for others in complex niches.
