It’s critical when talking about your customers’. Especially when you want to turn your target audience into trusted followers and buyers.
What does а 6-level Loyalty Ladder look like?
Let's jump into the next paragraphs and reveal where your audience is mostly situated.
Suspects - These are the people who MIGHT buy your product. They don’t have a lot in common with it but could have similar shopping habits.
Prospects - The actually interested people. They go to Amazon to look for a product like yours or CLICK on your ad.
Shoppers - They are not ready to buy yet but they have researched the market, compared prices, and features, and SAVED yours, and similar products into their carts.
Members - The best option you can have - is the repetitive buyers. They are people who already have bought your product and could buy AGAIN. Take care to involve them in your brand and bring them back.
Advocates - The people practicing the best word-of-mouth strategy. They ORGANICALLY recommend your product.
Raving Fans - They will do much more than needed to PROMOTE your product. The people who will climb mountains to shout your name.
In addition to the post above: Have you heard about Amazon's subscribe and save program? It absolutely helps sellers gather more "members".
AMZ Bees, FZE LLC
