We talked about coupons and strike-through price. The time comes to discuss the last but not least Amazon promotions and pricing strategy.
Let’s take a look at this promotional pricing tactic on Amazon and how to benefit from it.
Promotions are another way to stand out from the crowd and stimulate sales. They’re often used to improve conversion rates on Amazon.
You can see promotions filling the space near the price (for some markets and categories) or below the Product Detailed Page (PDP), where you can position multiple offers.
In a strategic manner, promotions give the impression that customers spend more time on your PDP. It definitely affects the Amazon A9 algorithm positively.
They can be percentage-off and buy one, get one free types of promotions. Here are a few examples:
What do we see when using promotions?
Although they take up more space on the PDP and we have to give substantial discounts to customers, we rarely see these promotions generating substantial sales. Still, they remain a relevant lever in Amazon advertising strategy when used with the right product and timing.
AMZ Bees, FZE LLC
