When you’ve built something remarkable in one market, the question is no longer if you should expand. It’s where, when, and how fast you can do it without losing your edge. For this client, whom we grew into a market leader in the US, the answer was clear: it was time to go global.
With strong logistics, a highly rated product, and capital to invest, the brand turned its sights to the PAN-European and the UK markets. What followed was a complex, multi-country expansion that demanded speed, adaptability, and relentless focus.
This is the story of how we helped our best-selling client build and skyrocket their European presence from zero to more than €7,500,000 in annual revenue, with over €1,400,000 in profit.
All in three years.
When you’ve built something remarkable in one market, the question is no longer if you should expand. It’s where, when, and how fast you can do it without losing your edge. For this client, whom we grew into a market leader in the US, the answer was clear: it was time to go global.
With strong logistics, a highly rated product, and capital to invest, the brand turned its sights to the PAN-European and the UK markets. What followed was a complex, multi-country expansion that demanded speed, adaptability, and relentless focus.
This is the story of how we helped our best-selling client build and skyrocket their European presence from zero to more than €7,500,000 in annual revenue, with over €1,400,000 in profit.
All in three years.
Our client is the creator of a patented product in the Toys & Games category. Тheir account had already reached an impressive scale on Amazon.com with AMZ Bees' help and was starting to bump up against growth limits in the US.
We knew that replicating this success in Europe wouldn’t be easy. But we also knew we didn’t have to start from scratch. With strong visuals, tens of thousands of US reviews, and a deep understanding of the customers and the product, the foundation was there.
Our team just needed the right strategy to bring it all to life in new markets.
Our client is the creator of a patented product in the Toys & Games category. Тheir account had already reached an impressive scale on Amazon.com with AMZ Bees' help and was starting to bump up against growth limits in the US.
We knew that replicating this success in Europe wouldn’t be easy. But we also knew we didn’t have to start from scratch. With strong visuals, tens of thousands of US reviews, and a deep understanding of the customers and the product, the foundation was there.
Our team just needed the right strategy to bring it all to life in new markets.
Our client is the creator of a patented product in the Toys & Games category. Тheir account had already reached an impressive scale on Amazon.com with AMZ Bees' help and was starting to bump up against growth limits in the US.
We knew that replicating this success in Europe wouldn’t be easy. But we also knew we didn’t have to start from scratch. With strong visuals, tens of thousands of US reviews, and a deep understanding of the customers and the product, the foundation was there.
Our team just needed the right strategy to bring it all to life in new markets.
Our client is the creator of a patented product in the Toys & Games category. Тheir account had already reached an impressive scale on Amazon.com with AMZ Bees' help and was starting to bump up against growth limits in the US.
We knew that replicating this success in Europe wouldn’t be easy. But we also knew we didn’t have to start from scratch. With strong visuals, tens of thousands of US reviews, and a deep understanding of the customers and the product, the foundation was there.
Our team just needed the right strategy to bring it all to life in new markets.
In our client’s story, the biggest challenge was expanding to all current European markets at once.
Each country comes with its own language, tax rules, advertising setup, organic ranking, logistics quirks, and a massive number of established counterfeit copycats.
There were some big unknowns:
There was a lot to be done, and we were confident that AMZ Bees could help this company dominate the EU and UK markets just like the US.
In our client’s story, the biggest challenge was expanding to all current European markets at once.
Each country comes with its own language, tax rules, advertising setup, organic ranking, logistics quirks, and a massive number of established counterfeit copycats.
There were some big unknowns:
There was a lot to be done, and we were confident that AMZ Bees could help this company dominate the EU and UK markets just like the US.
Year 1: Foundation Phase (July - December)
Before anything else could happen, we needed to build the foundations. We started working on the launch preparations.
Launching in all PAN-EU and the UK markets at once meant doing everything multiple times.
Together, we:
Launching in so many marketplaces meant doing everything multiple times:
And since there was no presence before, we also had to contend with dozens of knockoffs already live on Amazon.
Six months after we started building the foundations, we launched in July in all current marketplaces with one super-variation ASIN-targeting strategy.
Our strategy was simple yet effective: to focus all efforts on ranking organically on each market, rather than prioritizing immediate profit.
We only advertise ASINs that are exclusive to Amazon, thus making sure we always have the buy box (Amazon takes away the buy box if someone is selling the product outside of Amazon for less).
We leaned heavily on Sponsored Products (~75–80% of ad spend), with selective use of Sponsored Brands and Sponsored Video. Campaigns were built market by market, tailored to each region’s keyword trends. SEO was synced tightly with early PPC data.
This is how the monthly progression for the first 6 months looked:
Despite several stockouts, our growth was steady and strategic. From zero rankings, we built up to nearly €900k/month in less than six months. We had a solid background for starting the second year.
Year 2: Scaling & Optimization (January - December)
The goal for our 2nd year was to scale fast and smart. We started January with our new average of €200K in sales, and although margins were tighter (~10%), the focus remained on growth.
The listings have changed very little, but we continually update the SEO based on advertising data. We also reused as much US content as possible.
Throughout our second year, we still faced numerous struggles with Chinese knock-offs, but fortunately, we managed to remove the majority of them.We have finished the second year with ~ €5.3M in revenue and €1M in net profit.
The UK and Germany alone brought in €4.2M, reinforcing our belief that depth beats width when entering Europe.
These are the separate market results:
The rest of the revenue was generated across smaller markets.
Year 3: Profitability & Shelf Expansion (January - December)
With a foothold established, we focused on expanding variations and improving margins.
Our forecast of €7.5M in year 3 was achievable, and we were confident that we would meet the goal.
Here is how we did it. We transitioned from a single super-variation to multiple variations, aiming to secure more virtual real estate in the search results and enhance visibility.
When dealing with so many different marketplaces, strategies can vary based on the specific region, but what we did for almost all markets was:
During Q4, our top-performing variations reached #1 in Toys & Games across multiple EU marketplaces. Not just once, but repeatedly for several days per market.
Year 1: Foundation Phase (July - December)
Before anything else could happen, we needed to build the foundations. We started working on the launch preparations.
Launching in all PAN-EU and the UK markets at once meant doing everything multiple times.
Together, we:
Launching in so many marketplaces meant doing everything multiple times:
And since there was no presence before, we also had to contend with dozens of knockoffs already live on Amazon.
Six months after we started building the foundations, we launched in July in all current marketplaces with one super-variation ASIN-targeting strategy.
Our strategy was simple yet effective: to focus all efforts on ranking organically on each market, rather than prioritizing immediate profit.
We only advertise ASINs that are exclusive to Amazon, thus making sure we always have the buy box (Amazon takes away the buy box if someone is selling the product outside of Amazon for less).
We leaned heavily on Sponsored Products (~75–80% of ad spend), with selective use of Sponsored Brands and Sponsored Video. Campaigns were built market by market, tailored to each region’s keyword trends. SEO was synced tightly with early PPC data.
This is how the monthly progression for the first 6 months looked:
Despite several stockouts, our growth was steady and strategic. From zero rankings, we built up to nearly €900k/month in less than six months. We had a solid background for starting the second year.
Year 2: Scaling & Optimization (January - December)
The goal for our 2nd year was to scale fast and smart. We started January with our new average of €200K in sales, and although margins were tighter (~10%), the focus remained on growth.
The listings have changed very little, but we continually update the SEO based on advertising data. We also reused as much US content as possible.
Throughout our second year, we still faced numerous struggles with Chinese knock-offs, but fortunately, we managed to remove the majority of them.We have finished the second year with ~ €5.3M in revenue and €1M in net profit.
The UK and Germany alone brought in €4.2M, reinforcing our belief that depth beats width when entering Europe.
These are the separate market results:
The rest of the revenue was generated across smaller markets.
Year 3: Profitability & Shelf Expansion (January - December)
With a foothold established, we focused on expanding variations and improving margins.
Our forecast of €7.5M in year 3 was achievable, and we were confident that we would meet the goal.
Here is how we did it. We transitioned from a single super-variation to multiple variations, aiming to secure more virtual real estate in the search results and enhance visibility.
When dealing with so many different marketplaces, strategies can vary based on the specific region, but what we did for almost all markets was:
During Q4, our top-performing variations reached #1 in Toys & Games across multiple EU marketplaces. Not just once, but repeatedly for several days per market.
In 2.5 years, the brand went from zero visibility in Europe to:
Year 4: Looking for the New Highs
By early year 4, we hit a plateau. Growth had slowed, and it became clear that reaching the next milestone of €10M would require new strategies. More product variations, stronger brand presence, and activity beyond Amazon would all be necessary. For now, the brand shifted its focus back to the US market.
In 2.5 years, the brand went from zero visibility in Europe to:
Year 4: Looking for the New Highs
By early year 4, we hit a plateau. Growth had slowed, and it became clear that reaching the next milestone of €10M would require new strategies. More product variations, stronger brand presence, and activity beyond Amazon would all be necessary. For now, the brand shifted its focus back to the US market.
In just 30 months, we took a brand from zero EU presence to €14M in total sales, €2.8M in gross profit, and #1 bestseller rankings in Toys & Games across multiple countries.
When expanding from the US to the European market, your existing reviews and content can give you a strong head start. Аll you need is proper localization and the right foundational strategies for each marketplace.
With this in place, EU markets can become a solid addition to your overall revenue and profit.
What are the most valuable takeaways from this story?
On average, a 20% VAT applies to all products. This typically leads to slightly higher retail prices, but also significantly lower margins, especially in the early growth phase.
Your maximum margin before advertising will almost always be lower than in the US. This is something that must be factored into both pricing and growth expectations.
Start with the UK and Germany. These two markets alone brought the brand €6M out of €7.6M in annual sales: €3.4M from the UK and €2.1M from the German markets.
This is very similar to what we at AMZ Bees see across the majority of our EU clients. Once you’ve established yourself in these countries and you are confident you have the resources, expand into France, Spain, or Italy.
You can do it to the rest of the PAN-EU markets as well. This unlocks lower shipping costs and FBA fees, but only makes sense when you are prepared for this step.
Each of them has its own specifications, technical issues, and requirements. It also takes structure, time, people, and discipline but when all the pieces align, it's worth it.
What gets you from €0 to €1M won’t take you to €10M. And what takes you to €10M won’t get you to €30M. That's the game.
The brands that win aren’t the biggest. They’re the ones that adapt first.
In just 30 months, we took a brand from zero EU presence to €14M in total sales, €2.8M in gross profit, and #1 bestseller rankings in Toys & Games across multiple countries.
When expanding from the US to the European market, your existing reviews and content can give you a strong head start. Аll you need is proper localization and the right foundational strategies for each marketplace.
With this in place, EU markets can become a solid addition to your overall revenue and profit.
What are the most valuable takeaways from this story?
On average, a 20% VAT applies to all products. This typically leads to slightly higher retail prices, but also significantly lower margins, especially in the early growth phase.
Your maximum margin before advertising will almost always be lower than in the US. This is something that must be factored into both pricing and growth expectations.
Start with the UK and Germany. These two markets alone brought the brand €6M out of €7.6M in annual sales: €3.4M from the UK and €2.1M from the German markets.
This is very similar to what we at AMZ Bees see across the majority of our EU clients. Once you’ve established yourself in these countries and you are confident you have the resources, expand into France, Spain, or Italy.
You can do it to the rest of the PAN-EU markets as well. This unlocks lower shipping costs and FBA fees, but only makes sense when you are prepared for this step.
Each of them has its own specifications, technical issues, and requirements. It also takes structure, time, people, and discipline but when all the pieces align, it's worth it.
What gets you from €0 to €1M won’t take you to €10M. And what takes you to €10M won’t get you to €30M. That's the game.
The brands that win aren’t the biggest. They’re the ones that adapt first.
