Amazon is full of surprises, even for brands that have everything going for them.
This Toys & Games brand came in with loyal customers, a beloved product, and a strong track record. They weren’t struggling. They just knew they could do more, and they wanted a partner to help them get there.
Amazon is full of surprises, even for brands that have everything going for them.
This Toys & Games brand came in with loyal customers, a beloved product, and a strong track record. They weren’t struggling. They just knew they could do more, and they wanted a partner to help them get there.
Our exciting journey with this brand started in May 2024. At that point, their Amazon channel was already in a great place. They had consistent sales, over $1M in yearly profit, and strong margins.
But they weren’t looking to coast. They came to us with a clear goal: to scale further, stay profitable, and bring more structure and control to their growth.
We immediately saw that with the right strategy, there was still untapped potential, and they trusted us to help unlock it.
Our exciting journey with this brand started in May 2024. At that point, their Amazon channel was already in a great place. They had consistent sales, over $1M in yearly profit, and strong margins.
But they weren’t looking to coast. They came to us with a clear goal: to scale further, stay profitable, and bring more structure and control to their growth.
We immediately saw that with the right strategy, there was still untapped potential, and they trusted us to help unlock it.
Our exciting journey with this brand started in May 2024. At that point, their Amazon channel was already in a great place. They had consistent sales, over $1M in yearly profit, and strong margins.
But they weren’t looking to coast. They came to us with a clear goal: to scale further, stay profitable, and bring more structure and control to their growth.
We immediately saw that with the right strategy, there was still untapped potential, and they trusted us to help unlock it.
Our exciting journey with this brand started in May 2024. At that point, their Amazon channel was already in a great place. They had consistent sales, over $1M in yearly profit, and strong margins.
But they weren’t looking to coast. They came to us with a clear goal: to scale further, stay profitable, and bring more structure and control to their growth.
We immediately saw that with the right strategy, there was still untapped potential, and they trusted us to help unlock it.
Our goal was to refine a working system and prepare it for sustainable growth. That meant moving beyond auto campaigns, improving control over keywords, budgets, and margins.
Buy Box losses were disrupting top-performing ASINs. These were often caused by contributors adjusting their prices by just a few cents. Competitors had also begun mimicking listings, making brand protection a growing priority. The brand wanted more visibility into what was driving performance and a scalable structure without compromising profitability.
Our goal was to refine a working system and prepare it for sustainable growth. That meant moving beyond auto campaigns, improving control over keywords, budgets, and margins.
Buy Box losses were disrupting top-performing ASINs. These were often caused by contributors adjusting their prices by just a few cents. Competitors had also begun mimicking listings, making brand protection a growing priority. The brand wanted more visibility into what was driving performance and a scalable structure without compromising profitability.
This wasn’t about adding more campaigns. It was about adding the right ones — and removing everything that didn’t serve the brand’s long-term goals.
Here's how we approached it:
We completely rebuilt the campaign structure. Instead of broad, auto-based setups, we moved to tightly segmented manual campaigns targeting high-intent category, subcategory, and branded keywords. Every target had its place, and every campaign had a purpose.
We stopped chasing volume and started chasing contribution margin. Budgets were shifted toward the keywords and ASINs that actually delivered, both in ROAS and profit. Low-performing segments were paused, and we kept a close eye on margin efficiency at every level.
We knew that owning the brand name wasn’t optional — it was essential. We launched branded defense campaigns to protect search results, and at the same time, stayed hyper-aware of Buy Box changes. Some days, a 2-cent contributor undercut would wipe out visibility. We reacted in real time, pausing ads, shifting budgets, and staying agile.
When we spotted a competitor mimicking the brand’s creative assets and listings, we didn't wait. We launched product targeting campaigns to take back space, and made sure the original stood out from the copy.
In the early months, we deliberately went wide. Visibility definitely mattered. It helped build branded search momentum and organic lift. But once we had that, we shifted, narrowed the focus. Doubled down on high-intent branded queries and conversion-friendly terms.
This wasn’t about adding more campaigns. It was about adding the right ones — and removing everything that didn’t serve the brand’s long-term goals.
Here's how we approached it:
We completely rebuilt the campaign structure. Instead of broad, auto-based setups, we moved to tightly segmented manual campaigns targeting high-intent category, subcategory, and branded keywords. Every target had its place, and every campaign had a purpose.
We stopped chasing volume and started chasing contribution margin. Budgets were shifted toward the keywords and ASINs that actually delivered, both in ROAS and profit. Low-performing segments were paused, and we kept a close eye on margin efficiency at every level.
We knew that owning the brand name wasn’t optional — it was essential. We launched branded defense campaigns to protect search results, and at the same time, stayed hyper-aware of Buy Box changes. Some days, a 2-cent contributor undercut would wipe out visibility. We reacted in real time, pausing ads, shifting budgets, and staying agile.
When we spotted a competitor mimicking the brand’s creative assets and listings, we didn't wait. We launched product targeting campaigns to take back space, and made sure the original stood out from the copy.
In the early months, we deliberately went wide. Visibility definitely mattered. It helped build branded search momentum and organic lift. But once we had that, we shifted, narrowed the focus. Doubled down on high-intent branded queries and conversion-friendly terms.
The results speak for themselves.
In the year before we took over, the brand generated $2.70M in revenue and $1.00M in net profit.
After a full year of working together, those numbers rose to $5.43M in revenue and $1.81M in profit — an 81% increase in profit, while maintaining strong efficiency with a Real ACoS of just 7.7% and a profit margin above 33%.
Thanks to improved campaign structure, better control over Buy Box activity, and a balanced organic-to-paid sales mix, the brand now has a stable foundation for long-term growth on Amazon, with the performance to match.
The results speak for themselves.
In the year before we took over, the brand generated $2.70M in revenue and $1.00M in net profit.
After a full year of working together, those numbers rose to $5.43M in revenue and $1.81M in profit — an 81% increase in profit, while maintaining strong efficiency with a Real ACoS of just 7.7% and a profit margin above 33%.
Thanks to improved campaign structure, better control over Buy Box activity, and a balanced organic-to-paid sales mix, the brand now has a stable foundation for long-term growth on Amazon, with the performance to match.
Amazon can be a tough battleground.
Еven for brands with strong reputations and loyal customers. But the right structure, clear priorities, and consistent execution help not just to survive, but to thrive.
This success story shows what happens when strategic thinking meets daily discipline and when performance isn’t left to chance.
Amazon can be a tough battleground.
Еven for brands with strong reputations and loyal customers. But the right structure, clear priorities, and consistent execution help not just to survive, but to thrive.
This success story shows what happens when strategic thinking meets daily discipline and when performance isn’t left to chance.
