The most powerful growth stories on Amazon begin with high-quality, recognizable products. They are well-made, niche, and stand out from the crowd with unique characteristics.
That was the case with one of our partners in the Beauty & Personal Care category. Their products stood out for their natural materials and craftsmanship. As in many other cases, with increasing competition, their numbers eventually didn’t reflect that uniqueness.
Performance was slipping. Revenue was going down every month, and profit margins were tightening. Something had to change.
They weren’t looking for magic. They were looking for direction. That’s when our journey began.
The most powerful growth stories on Amazon begin with high-quality, recognizable products. They are well-made, niche, and stand out from the crowd with unique characteristics.
That was the case with one of our partners in the Beauty & Personal Care category. Their products stood out for their natural materials and craftsmanship. As in many other cases, with increasing competition, their numbers eventually didn’t reflect that uniqueness.
Performance was slipping. Revenue was going down every month, and profit margins were tightening. Something had to change.
They weren’t looking for magic. They were looking for direction. That’s when our journey began.
We started working with this account ~1.5 years ago. Our client is a private label brand based in the Middle East and North Africa (MENA) region, offering a compact yet diverse line of organic personal care products. These handmade alternatives to mass-market products combine sustainability with everyday utility. They deliver a unique value proposition in a competitive landscape.
With few direct competitors, the brand had carved out a strong niche. Yet, in the months leading up to our partnership, revenue and profit started to slide. Maintaining margins was becoming increasingly complex, even with loyal customers and high-quality products.
Then, the brand turned to us for a solution.
1 YEAR BEFORE US
We started working with this account ~1.5 years ago. Our client is a private label brand based in the Middle East and North Africa (MENA) region, offering a compact yet diverse line of organic personal care products. These handmade alternatives to mass-market products combine sustainability with everyday utility. They deliver a unique value proposition in a competitive landscape.
With few direct competitors, the brand had carved out a strong niche. Yet, in the months leading up to our partnership, revenue and profit started to slide. Maintaining margins was becoming increasingly complex, even with loyal customers and high-quality products.
Then, the brand turned to us for a solution.
1 YEAR BEFORE US
We started working with this account ~1.5 years ago. Our client is a private label brand based in the Middle East and North Africa (MENA) region, offering a compact yet diverse line of organic personal care products. These handmade alternatives to mass-market products combine sustainability with everyday utility. They deliver a unique value proposition in a competitive landscape.
With few direct competitors, the brand had carved out a strong niche. Yet, in the months leading up to our partnership, revenue and profit started to slide. Maintaining margins was becoming increasingly complex, even with loyal customers and high-quality products.
Then, the brand turned to us for a solution.
1 YEAR BEFORE US
We started working with this account ~1.5 years ago. Our client is a private label brand based in the Middle East and North Africa (MENA) region, offering a compact yet diverse line of organic personal care products. These handmade alternatives to mass-market products combine sustainability with everyday utility. They deliver a unique value proposition in a competitive landscape.
With few direct competitors, the brand had carved out a strong niche. Yet, in the months leading up to our partnership, revenue and profit started to slide. Maintaining margins was becoming increasingly complex, even with loyal customers and high-quality products.
Then, the brand turned to us for a solution.
1 YEAR BEFORE US
We first audited the account a few months before our common journey. No doubt, it was doing well. Before coming to us, the brand faced significant challenges in maintaining healthy revenue and profits. Both gross profit and revenue were dropping in parallel.
The account wasn’t in chaos. It still had decent organic rankings and a working campaign structure. But it had plateaued with a decline that was growing every month.
The real challenge was to spark momentum again while maintaining the strong foundation.
We first audited the account a few months before our common journey. No doubt, it was doing well. Before coming to us, the brand faced significant challenges in maintaining healthy revenue and profits. Both gross profit and revenue were dropping in parallel.
The account wasn’t in chaos. It still had decent organic rankings and a working campaign structure. But it had plateaued with a decline that was growing every month.
The real challenge was to spark momentum again while maintaining the strong foundation.
Phase 1: Foundation Reset (beginning of year 1)
We began by rebuilding the content:
This visual overhaul was designed to increase trust and improve conversion. It gave us a stronger base before we entered the advertising world.
Phase 2: Performance-Driven PPC Scaling (from February, year 1)
With content updated, we turned our focus to the channel with the most immediate potential: advertising.
PPC was the lowest-hanging fruit — not just in theory, but in numbers. After running a detailed profitability analysis (factoring in COGS, Amazon fees, price points, and campaign performance), we saw that:
That combination is rare. Most brands can’t grow traffic aggressively without sacrificing margin. But for our partner, the numbers worked, and we had a green light to scale without compromise.
We launched a phased PPC strategy:
This approach allowed us to drive both revenue and profit growth in parallel — a result that’s far from typical in the Amazon world.
Phase 1: Foundation Reset (beginning of year 1)
We began by rebuilding the content:
This visual overhaul was designed to increase trust and improve conversion. It gave us a stronger base before we entered the advertising world.
Phase 2: Performance-Driven PPC Scaling (from February, year 1)
With content updated, we turned our focus to the channel with the most immediate potential: advertising.
PPC was the lowest-hanging fruit — not just in theory, but in numbers. After running a detailed profitability analysis (factoring in COGS, Amazon fees, price points, and campaign performance), we saw that:
That combination is rare. Most brands can’t grow traffic aggressively without sacrificing margin. But for our partner, the numbers worked, and we had a green light to scale without compromise.
We launched a phased PPC strategy:
This approach allowed us to drive both revenue and profit growth in parallel — a result that’s far from typical in the Amazon world.
In just one year and a half, our client’s brand not only regained momentum but also reached new highs.
And perhaps most importantly:
This wasn’t just a recovery. It was a full-scale acceleration, powered by precision, not pressure.
In just one year and a half, our client’s brand not only regained momentum but also reached new highs.
And perhaps most importantly:
This wasn’t just a recovery. It was a full-scale acceleration, powered by precision, not pressure.
As year 2 drawing to a close, a new challenge emerged: limited inventory on our best sellers. To prevent stockouts, we changed our approach. We paused best deal campaigns and shifted ad budgets to secondary products in stock.
This temporary shift allows us to maintain performance while protecting availability. Once we finish replenishment, we can start scaling again. This time, we’ll have more data, better targeting, and wider SKU coverage.
This case is more than a turnaround story. Sustainable growth on Amazon shows that you can have both profit and performance. This is possible when every step relies on data and strategy.
With the right foundation, smart sequencing, and close margin control, brands in developing regions can outperform expectations and thrive.
This case is more than a turnaround story. Sustainable growth on Amazon shows that you can have both profit and performance. This is possible when every step relies on data and strategy.
With the right foundation, smart sequencing, and close margin control, brands in developing regions can outperform expectations and thrive.
