Protecting your listings on Amazon

How to protect your listings on Amazon?

In reality, we do everything necessary to protect our property, don’t we? Imagine your ASINs like your virtual estate. It can’t be stolen, but it could be influenced by your competitors’ strategies.
What to do to defend them and make your customers stay on your listings? Here are a few tips for an effective ASINs defense:

• Put higher product page placements on your PDPs;
• Run Sponsored Brand Ads on your ASINs;
• Run Sponsored Display Ads with custom images under your products;
• Use every single ad type under your ASINs and brand keywords. This way, you will minimize the ability and opportunity for the customers to leave your listings;

Creating different virtual bundles and promotions is another way to keep your customers’ interest. They would see that if they buy a second product in a bundle related to the one they need, it will save them, for example, 15% from the price of the second ASIN. It would help you maximize the frequently bought together (FBT) placement.
One more good tactic to minimize your competitors’ influence is by using influencer videos and Amazon posts under your ASINs.