February is the shortest month of the year. Yet the number of Amazon updates this month says something else.
Here are 9 of the most important updates from the past month.
Two new targeting options are now available for Display, Video, and Audio campaigns:
-> Product targeting and In-market categories.
These tactics combine behavioral and contextual signals to simplify audience targeting and reduce the need for multiple line items.
Rufus continues to expand with features such as:
-> Price history tracking
-> Price alerts with automatic purchases
-> Personalized deal discovery
-> Photo-based product search
-> Custom shopping guides
-> And cross-store product discovery
The Upload Images tool now supports higher upload capacity, flexible file naming, and easier image assignment across visually similar ASINs. This reduces manual work when managing large product catalogs.
Sellers in Germany must verify and certify their product package dimensions. These measurements determine FBA fees across:
-> Local FBA
-> Pan-European FBA,
-> European Fulfilment Network
-> Remote Fulfilment
Amazon introduced several AI-driven tools, including:
-> Creative Agent for building ads from product pages
-> Ads Agent for campaign management through natural language commands
-> AI campaign generation inside Amazon Marketing Cloud (AMC)
The SAFE-T reimbursement window dropped from 60 days to 30. Sellers now need faster internal processes for documenting return issues and submitting claims.
Variations with functional differences will no longer share reviews. Color and size variations still share reviews. However, differences in materials, wattage, or capacity need separate review strategies.
The updates to the Business Solutions Agreement add stricter rules for third-party software and AI tools. Automated systems must identify themselves and follow Amazon’s new Agent policy.
The updates to the Sell Globally experience now include a clear dashboard. It offers steps for entering new markets, research tools, and real-time progress tracking.
