Amazon is auto-enrolling your campaigns into a new ad format, and they'll start charging for it.
Here are 9 updates from March that matter.
A big update that needs your attention. Amazon's new AI-powered Prompts automatically show product details to shoppers while they browse. Where’s the catch?
Every existing SP and SB campaign is already enrolled, and CPC charges are coming. Go to your Ads Console, open the Prompts tab, and pause anything you don't want running before you get billed.
Seller Central now has a dynamic workspace where you can ask Seller Assistant questions and get a visual canvas built around your data. Think inventory analysis, performance trends, and scenario exploration, all in one place.
Starting April 23, your List Price must be backed by a recent retail offer or actual customer purchases at that price on Amazon.
Then, on May 18, Typical Price calculations change too, potentially factoring in promotional sales. If your List Price isn't verifiable, that crossed-out price could disappear from your listing.
The new dashboard shows
-> return trends over time,
-> FBA return processing fees for high-return products,
-> and flags frequently returned items with badges.
You also get product-level recommendations, like updating your listing or fixing manufacturing issues that might be driving returns.
A small but very useful update where you can save promising niches and ASINs with just one click. Then, you can access them later from a dedicated tab across all marketplaces.
With the new international expansion tool, you can understand why a product is recommended for a specific market. You also get clearer data on growth trends and competitor gaps. The updated ML models analyze growth rate, search visibility, and engagement to give sharper demand predictions.
If you self-fulfill and handle your own customer service, you can now see how top performers in your store score on Buyer Contact Rate, Response Time, and Dissatisfaction Rate. Useful for setting real targets instead of guessing.
A major update for Amazon Marketing Cloud. AI-powered SQL controls are now built into the query editor with right-click access. You also get a side-by-side diff view to review changes before committing.
FBA won't accept heat-sensitive products from April 20 through September 28. Any meltable stock left after that date may be disposed of for a fee starting May 1. We're talking chocolate, gummies, wax-based items, and anything that melts above 155°F. If this applies to you, submit removal orders now.
Which of these updates hits your business the hardest?
